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This website tbznz.com had the following in the site, "The TBZ Nirmal Zaveri is a name known for exquisite real jewelry with finesse in perfection." We viewed that the website stated " The brand gives rise to consumer desire for true luxury and a return to the historic definitions of the world with personalized details and genuine exclusivity." It also said " The Ethereal collection of Designer Diamond Earrings. Fanciful and classy, the exclusive diamond and precious stones embellished earrings harness the visual power of contemporary design and feel." The header had real jewelry as the highest ranking search term. It is followed by gold jewelry, diamond jewelry, and luxury jewelry which isn't as ranked as highly as real jewelry. The next words they used was diamond ring. diamond necklace was included but could not be understood by web engines.